NUYU was created for a new generation who want results, fast, gentle and backed by real science. Our formulas are powered by technologies usually found in professional grade skincare, paired with the calming benefits of New Zealand botanicals to keep your skin clear, strong and balanced every day.
Using advanced AI learning, researchers analysed thousands of molecular structures to design a peptide that works smarter and deeper than traditional actives. The result? A breakthrough ingredient that targets breakouts at a cellular level, helping calm inflammation, regulate oil, support barrier health and visibly reduce acne within just days.
But we didn’t stop at innovation….. we amped up with osmotic hydration technology, clinically proven to draw moisture deep into the skin for faster, longer-lasting hydration. Powerful actives needadvanced delivery systems like encapsulated salicylic acid to keep formulas gentle, effective and suitable for everyday use, even for sensitive or reactive skin.
To balance this high-performance science, we formulate with New Zealand native botanicals like Kawakawaand Kiwifruit Seed Oil, renowned for their soothing, healing and protective properties. Together, they calm irritation, reduce redness and support your skin’s natural resilience.
NUYU is powered by the proven science behind Juvenate – New Zealand’s leading professional clinic range, trusted by skin therapists for over 7 years.
Juvenate was created when a pharmaceutical expert faced her own skin challenges and set out to design something uniquely effective. With skin rejuvenation at its heart, Juvenate combines synergistic ingredients at optimal efficacy levels – including pure New Zealand actives – to deliver visible results, safely and effectively.
| Scroll left to right | NUYU | Pharmacy Brands | Youth/Trend Brands |
|---|---|---|---|
| Price Point |
$$ - Accessible cosmedical-grade skincare
|
$ – Budget to mid-range
|
$$$$ – Prestige pricing
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| Origin |
NZ-made, clinically developed by a cosmedical skincare brand
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Mass-market, global manufacturers
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International prestige + trend-led rather than focus on ingredients
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| Formulation Philosophy |
Cosmedical-grade actives + clean botanicals. Minimalist, results-driven routine
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Basic actives, can include harsh or drying ingredients. Lots of synthetics and fragrances
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Sensory-led, glow-first formulas. Mixed efficacy + layered routines. All fluff and no function
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| Key Differentiator |
Backed by the professional clinical range Juvenate. AI-designed peptide innovation + NZ eco-manufacturing
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Affordable and accessible, but often basic and not great for your skin
|
Trendy + fun, but not always targeted for long-term skin health
|
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