About us

Designed to work with your skin, not against it.

At NUYU, we believe great skin starts with understanding - not overcomplicating. Designed for teens and young adults, NUYU is a bold, skin-smart skincare brand created to reset the standard. We're here to support real skin journeys with science-backed, next-generation formulas that combine AI technology, breakthrough cosmedical actives, and targeted botanicals to work with your skin - not against it. 

Built by New Zealand’s #1 Professional Range Juvenate Skincare, NUYU was designed on the belief that skincare should be clean, honest, and effective. NUYU delivers targeted solutions for breakouts, sensitivity, stressed skin, and everyday skin health. Whether you’re navigating your first cleanser or refining a routine, our products are crafted to clarify, calm, and strengthen – without the irritation, harsh stripping, or fluff.

We cut through the clutter with:

  • Smart actives and advanced bio-botanicals
  • Multi-functional products that do more with less
  • Barrier-Dermis formulations to support long-term skin resilience


From our luxurious and hardworking Melté Mask to our barrier-boosting Clarité Cream, NUYU is here to help you Melt, Reset, Clarify and Glow – every step of the way.

We’re skin-first. No filters. No false promises. Just better skin, the NUYU way.